Create a Unique Selling Proposition to Increase Profits - Part 2 of 12

The USP should be the core message you share every time you contact your customer, and every time your customer contacts you. Here are three reasons why the USP is so valuable:

Your USP separates your business from the competition and makes it easier for customers to choose you.

Your USP goes inside your prospect's mind and positions your company as the top choice in your line of business.

Using your USP regularly reminds you what your customers are buying, and what you should focus your energy on doing better than your competitors.

If you want your product, service, or company to be in the front of your customers' minds, you only have one option. Make your USP the big idea of every marketing message you put out -- as well as the big idea behind how you run your business.

So how do you create a powerful USP?

By the time you finish reading this page, you'll know how to create a powerful USP -- I'll even give you the questions you need to ask yourself as the business owner, the questions you need to ask your sales team, the questions you need to ask your customers, and the research you need to do on your competitors.

But first, let's get a little guidance from Rosser Reeves, who first defined the concept of the Unique Selling Proposition in his 1961 book Reality in Advertising. There are three basic "to-dos" that define a USP -- and one big "don't."

Do these in your USP:

1. Make a benefit-based proposition to your customer -- i.e. "buy this product, get this benefit."target="_new"

2. Identify a uniqueness -- something your competitors do not, will not, and preferably can not offer.target="_new"

3. Make it strong enough to move the mass millions -- pack a punch!target="_new"

And what do you avoid? What Rosser Reeves called "The Deceptive Differential." Be careful in your USP that you don't position yourself as having a difference that your competitors can easily copy, emulate, or convince the market doesn't matter.

This is an excerpt from the article "Create a Unique Selling Proposition to Differentiate your Business and Increase Profits." The complete 14 page article was put together to be the best how-to resource on the internet for creating an effective Unique Selling Proposition. By the time you finish the entire article, you?ll understand how to create the most powerful weapon in your marketing arsenal. It includes examples, a definition of this under-leveraged weapon, and how-to instructions for you to do it yourself.

To read the entire article, visit: http://www.freshlookinc.com/create-a-unique-selling-proposition/

Roy Furr is President of Fresh Look, Inc.

Fresh Look, Inc. helps small business owners increase sales without spending more money on advertising. Their unique system leverages hidden marketing assets in your business to create more sales. They help you implement in your business for the most success. All results are guaranteed with a better than risk free guarantee. For more details, visit http://www.FreshLookInc.com

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How Your "Unique Selling Proposition" (U.S.P) Can Make You Huge Profits

What does your product, service or business do better than any other?

Why would someone want to purchase from you rather than your competition over at site x?

If you don't know, you need to find out!

Start by having a look at what you have to offer and compare it with the competition. Is yours as good, are their improvements that can be made? Maybe your product is similar to another but by asking the consumer how it could be improved you could do better, make changes, be in the forefront rather than lagging behind.

Amazingly enough, many products online (and off) no matter what they are sell better only for the fact that they have a few more features, more benefits, seem bigger, have more information, a few extra testimonials.

Does this mean that the consumer really needs all these extra items, in many cases the answer is no! But the consumer "thinks" they are more valuable only for the fact that they are getting "more" even if the price is higher.

If you are selling a service, how do you do it differently and better than any other? This may not always be additional add-on products or services that come with you main service, it may be an intangible benefit, a philosophy or way of doing business.

What do you as the owner of the business bring to your business? What uniqueness of "you" does your business have that others are lacking, can not or are not willing to bring to their own businesses?

Once you know what makes your business stand out from the crowd, your "unique selling proposition", you then need to advertise this to your clients. Your "unique selling proposition" is at least one benefit but can be more.

So how do you know what your "unique selling proposition" actually is or could be?

For most people it comes from "current knowledge" and or a "gut feeling" (intuition).

Have you looked at your own product or service and you "know" intuitively that it could be much better?

Have you looked competitor's sites and picked a whole heap of problems but you know your own site could also be so much better?

Have you seen a "need" in your industry that isn't being filled but haven't acted on it?

Maybe you already have a "unique selling proposition" (which you could not be aware of) but you're just not advertising the fact which if done, would result in higher profits?

And then there's this last one which is more common then you think especially if you are a solopreneur trying to start online. You know that something, a product or service could be done so much better or differently to what it's being done now but up to this point you haven't had the confidence to step out and start it your self?

People really underestimate this online. Now if you are reading this and you already have a successful business, online or off it may not matter to you so much. However if you are new to business, been working for someone else on a average wage, there is a confidence barrier you will need to eventually break through.

I personally know as I have seen many marketers hit this wall myself included.

Once I decided that I was going to present my business in my own unique way, or utilize my own "unique selling proposition", that's when things started happening.

So with that being said, what is your "USP" and get promoting it today!

Chris Taylor – helping web based business achieve unique distinction & maximum growth by building "life-time, client based relationships”.

Visit one of my online resources and I will show you how to increase your business profits and clients quickly and easily starting today – [http://www.thewebtrafficco.com/adb]

Copyright © CATDynamics - Catdynamics.com 2005.

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Create a Unique Selling Proposition to Increase Profits - Part 8 of 12

The next part of creating your USP is knowing the answer to this question. How do your best customers understand your business?

Your customers have a unique perspective on your business that you will never get from being an insider. They also have experience being a prospect of your business -- they know what it is like to choose to do business with you instead of your competitors. If you truly care about their well being and in that spirit you contact them and ask for and listen to their opinion, they will love to give it. In addition to the beneficial knowledge you'll receive, they'll feel validated as a customer and will likely come back to do more business with you.

The key to conducting these interviews with your customers is to truly care about what they have to say. And not be calling to sell them something. You need to just be getting their opinion -- because ultimately that will be hundreds of times more valuable than any sale you could make with them with this one contact. Take notes -- their answers are valuable.

To do this you'll want to call or otherwise contact your top 15 to 20 customers. These are the customers who spend the most money with you, or purchase the most frequently. Here's what to say to them:

"Hi, this is ______ from _______ company. This isn't a sales call. I was actually hoping you could help me out today. I'm calling to get your opinion about my business. I picked you out because you're one of my best customers -- and what you think matters to me. I have six quick questions that should take less than five minutes to answer. Would you be willing to give me your honest opinion?"

1. Are you satisfied with the service you have received from us?

2. Is there anything you would like to see us adjust or change to serve you better?

3. What was it that caused you to choose us?

4. Have you patronized any other businesses in this industry? If yes, why?

5. Do you have any crucial or obvious needs that are overlooked and not being taken care of by anyone in this business?

6. What would you say is unique or that separates us from other such businesses?

"That's it. Thank you again for your opinion today. And thank you for your business."

This is an excerpt from the article "Create a Unique Selling Proposition to Differentiate your Business and Increase Profits." The complete 14 page article was put together to be the best how-to resource on the internet for creating an effective Unique Selling Proposition. By the time you finish the entire article, you?ll understand how to create the most powerful weapon in your marketing arsenal. It includes examples, a definition of this under-leveraged weapon, and how-to instructions for you to do it yourself.

To read the entire article, visit: http://www.freshlookinc.com/create-a-unique-selling-proposition/

Roy Furr is President of Fresh Look, Inc.

Fresh Look, Inc. helps small business owners increase sales without spending more money on advertising. Their unique system leverages hidden marketing assets in your business to create more sales. They help you implement in your business for the most success. All results are guaranteed with a better than risk free guarantee. For more details, visit http://www.FreshLookInc.com

This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.

READ MORE - Create a Unique Selling Proposition to Increase Profits - Part 8 of 12

Boost Your Profits by Doing Something Unique on EBay

Do you understand why the price of a good or service is higher at one store than it is at another even when it is a similar product? It comes down to uniqueness. How is your business unique? If you are not unique - chances are you are struggling to make some good cash.

The only way you can lift your prices is if you distinguish yourself from the competition. This means finding out why you are different and marketing this. So - have a look at your business and determine what makes you unique.

Do you provide great service? Big deal - a lot of your competitors do too. That won't make you unique. Do you have a professionally designed logo and strong branding name and colors? This is the first part of creating your uniqueness.

Then look at what your competitors do. What do you do that is different?

Are you more accurate? If so - say so.

Are you more responsive? If so - say so.

Do you provide a guaranteed time response? If so - say so.

Do you produce quality products? If so - say so.

Find out what makes you different. If you don't know - then ask your customers. They will know for sure. Ebay can be the perfect learning ground to distinguish your uniqueness. There is so much competition - you will find it hard to make a buck unless you clearly indicate what you are unique for.

The best thing about eBay is that all your competition is online so you can see then with just a few clicks.

http://www.weekendeasycash.com

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How to Make Online Profits With PLR Products by Creating Unique Web Content

Today, because of the internet and on-line information products, it's perfectly possible that a small niche opportunity can be the beginning of a great business, Part of the skill you'll learn as you go along is in knowing which niche opportunity to invest time and effort into. The other part is in having unique, "available only from you" content that your target market will really want and be prepared to spend money to have, but where do you start?

To begin with, you most likely don't have your own unique product and purchasing the rights to a "made only for you" package can be expensive. One option is the use of Private Label Rights (PLR) material but let's be straight from the start, you should never offer PLR content in its "straight out of the tin" format. All that happens is that you (and perhaps dozens of others) end up offering the same dull content to your audience. What you need is some method to create the unique, "available only from you" content that you really want.

Find a market first, and then create your unique niche product that satisfies demand.

The mistake that all new marketers make is to start with a product that they think is great and then try to find a market to sell to. The correct approach, though it often seems "back to front" is to find your market and then find a product to sell to this group of potential customers that addresses a known or imagined problem. So the first thing we need to do is do is identify an actual or imagined problem that people wish to cure.

The problem itself does not necessarily have to be a "real" problem in the sense that it is an actual physical affliction. It is merely enough that our potential market worries about it being a problem. They may consider that their life would be so much better if only they could speak a foreign language, or could somehow get rid of unsightly (to them) facial hair. Other people may look at them a see nothing wrong at all; but to them they have a real problem that they want us to help cure.

What do people most want to have; or to avoid?

It has often been said that people will really only move in one of two ways and that is either "Toward a pleasure" or alternatively, "Away from a pain". The pleasure can be any desired objective and can be physical or emotional, for instance; a new car, learning a foreign language, an exotic holiday or a promotion at work, etc. Also, the pain can be any real or imagined problem they have such as bad breath, mounting debts, can't get a date with that really attractive girl or boy, etc. Personally, I always feel that any solution is much more motivational when you present it in the "moving toward the pleasure" scenario. It always seems so much easier to implement something positive rather than trying to avoid a negative.

Anyway, if you can find a unique solution that helps people to find "their" pleasure or avoid the pain; you'll have a winning info product, but the content must be new and fresh.

Create the unique content that solves people's problems and helps them to achieve the pleasure or avoid the pain.

As we mentioned before, PLR material should never be offered in its "straight out of the tin" format. That however doesn't mean that we can't use them to create our very own, unique, "solving that special problem" type of info product. If you're not a particularly gifted writer it is often a much more straightforward approach to find a PLR product in your niche area and rewrite the package to offer to your chosen market than it is to create a product from scratch.

By purchasing the license to one, or more, products we can rewrite them, change the title, edit them, add bits from different packages together, change them any way we want, place new covers on the front, add our own graphics, etc. - in short we should turn them from boring old "everyone has the same product" into a problem solving solution that is uniquely ours. In this way, we create a new product by having rewritten one or more previous packages that were written in a very general way.

By following this overall outline, we can create web content that will offer valuable information to our customers and, at the same time, be unique and fresh.

http://www.onlineprofitswithplrproducts.com will show you how you can create unique web content from PLR products with 6 videos giving over 90 minutes of detailed "how it's all done" inside secrets. In addition, there's an exclusive audio session that explains the various aspects of creating unique content from PLR products.

In addition to being able to create your own unique web content, this offer includes complete Master Resell Rights to both the video and audio product content at no extra cost to you.

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