How to Create a Unique Product to Sell

Lately, I've been getting a lot of questions about plagiarism and creating unique products. It's one of those things that many learning content or information product creators worry about. At least at first.

At first, you see people spend a great deal of time researching and learning about their topic or product type. (Not niche -- niche is customer centered not product centered). They are afraid that all this research and learning will spill over into their own product and someone will accuse them of plagiarism.

Like many myths it's based on a misunderstanding.

Let's start by defining plagiarism. Oxford defines it as "the practice of taking someone else's work or ideas and passing them off as one's own.". Most writers define it as wholesale copying.

Unique on the other hand means being the only one of its kind.

So in theory, unless you copy a particular writer's work or only research one source and then use their ideas you won't be plagiarising. And if you create a complex product from scratch the chances of it not being unique is somewhat limited. After all, even if you use the same outline, a second book will still use different words from the first.

So now that that's put to bed, let's deal with creating a unique training product in a more generic sense. After all, the way the term is used by marketers is the way that really matters. And in the view of a marketer, unique refers to having a unique selling proposition -- something that makes your reader prefer your solution over imitators. Even the ones who went before you!

So how can one create that type of information product?

The answer is to start with your customer. Develop a clear view of who you want to deal with. A clear view of your target audience for the information product you are developing.

It's inevitable that your preference in customer or audience will be different from other peoples' preferences. In fact, starting from the customer will eliminate many of your competitors from the running at all.

Once you know you customer -- in detail -- it's time to figure out what moves them. What problems are they facing now? What will they want to avoid in the future? What will they want to achieve in the future?

Now use your topic to solve their problems, avoid their fears or achieve their desires. Your solution is bound to be different from every other solution out there. It will be an amalgamation of everything you know and everything you have experienced. It will be as unique as you are.

Do you want to learn how to create information products (learning content)? Check out my new free eBook "7 Myths and Seven Tricks in Nine Steps": http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

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Humor has a universal appeal. People want to be happy. Many advertisement companies that show products on television commercials about the products add humor to it. The reason is to, make people laugh and remember the product with fond memories.

This idea works in television commercials, but when it comes to humorous copywriting, one has to be cautious about adding humor in web content.Benefits of Humor in the Web ContentIn this hectic modern day life, where daily stress and anxiety robs people of their happiness, the idea of bringing the smile on the faces of the targeted online audience, seems to be a good one.

Humorous copywriting if done well can help to spread the advertisement to even those customers who are resistant to receiving advertisements. Humor in web content, if used wisely can help the product to penetrate the most difficult part of the customer base. Humorous copywriting provides a sparkling touch if there is space left for it in the advertisement.Risks of Humorous CopywritingA copy writer who wants to add humor in web content should be careful in not generalizing online humor because, what may be funny for one group, might not appeal t the other group of people.

This is because everybody has different life experiences and taking this into consideration before adding humor would be a wise step. Instead of generalizing humor it is better to use humorous copywriting for a specific group, which is sure to respond to it happily. Thus humor in copywriting has a very limited scope.

Copywriting is focused on selling some product or service and the use of humor in web content increases the risk of people completely overlooking it, when they are in serious mood and focused on searching or buying a particular product or service. Humorous copywriting can also fail miserably when people remember the humor in it but forget about the product, advertised.

Hence humor can cloud the sale of product and in process defeat the very purpose for which the advertisement was created.Safely Using Humor in Web ContentThe prime objective of copy writing is to sell a product or service online. The idea of adding a humorous touch may be fine up to a certain level. Beyond it, it is sure to backfire and hurt the prospects of the advertisement campaign.

Adopting a cautious approach is like putting the best foot forward when it comes to adding humor in web content. It is important to get a feedback from the familiar people, before feeding the advertisement to the online customers. If the humor does not get appreciation, it can be re-written, for getting a better result. This approach greatly reduces failure of the advertisement.

Prior to attempting, humorous copywriting, it is important to study funny advertisements or comedians and learn few tricks of the trade. It is important to take care that the advertisement does not loose the sense of direction due to humor in it. If there is some doubt that humor will play a spoilsport, it is better to dump it out of the advertisement. This will save the online advertiser time and money.

In the end it is better to adopt a cautious outlook when it comes to adding humor in web content.We are one of the top rated Copywriting service provider and Search Engine Optimization expert on most of outsourcing portals. Please visit http://www.bluebirdwritingservices.com for all your outsourcing needs.

This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.

READ MORE - Humor has a universal appeal. People want to be happy. Many advertisement companies that show products on television commercials about the products add humor to it. The reason is to, make people laugh and remember the product with fond memories.