Dec 17, 2012

The Unique Selling Point

How do you get customers to buy your product rather than your competitors? The answer is you need a Unique Selling Point.

A unique selling point (USP) is something that sets your product apart from your competitors. To compete with other products nowadays, especially online, you need a something different. You need to study similar products to ensure your competitors do not have the same USP or it is back to the drawing board. Here are some ideas to get you thinking about what your product's niche is.

Your USP could be that you offer free delivery to the customers home or business address. This may cost some money initially, but, you will gain the extra customers to make up for it.

Your USP could be that you offer a you product cheaper than your competitor. If this is not possible an alternative could be a one off Fire Sale.

Maybe your product accomplishes results quicker than similar products. This is very relevant today because people expect results immediately.

Your unique selling point could be that your business has been established longer than your competitors and therefore has more credibility. People assume you are not a "Fly By Night Trader" who will disappear s soon as the sale has been made.

How about some of these characteristics?: Does your product smell, taste or sound better than the others on the market. Does you product feel or look better than the rest. These are great selling points as the readers use their imaginations and vision themselves owning it.

"It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form."

Jerome K. Jerome

Is your product portable and easily carried around? Can it be used without a mains connection? Can it be used abroad? In this day and age this could be the difference between a sale or no sale.

Your unique selling point could be that you've won a award for your product. This increases credibility in your product and would definitely make your product stand head and shoulders above the rest.

Another unique selling point could be that your product will last longer than similar products on the market. This would save your customer money in the long run and the bother of having to renew it.

Is your product is simple to use? The last thing your customer wants is a 300 page instruction manual that only a rocket scientist could understand.

What about safety features? This is a great unique selling point. Your customers will actually pay more for a product if it is proved to be safer than the rest.

It could be that your product was hand made. The perception by the public that handmade products stand for quality. If someone has taken the time to make this product by hand then the assumption is it will be well made.

Your unique selling point could be a money back guarantee no questions asked. Or even a lifetime warranty or an instant replacement should the product not work.

I hope this starts you thinking about your product or service's Unique Selling Point. there are dozens more and once you find yours I am sure you will see an increase in sales.

The author has been studying copywriting for over 11 years now and has filled his site with advice tricks and tips to help you increase your sales.

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