Dec 16, 2012

Have More Faith In Your Uniqueness

Do you realize just how much your knowledge is worth? You are the first and most important part of your business. Do you realize just how unique you are? If we were to sit down to chat and I asked you about your life and business experience I doubt it will be a carbon copy of what someone else has shared with me. You are absolutely unique, I'm certain of that. Perhaps the issue is not whether you can charge a certain amount for your services or products. It is rather just how much faith do you have in your uniqueness?

A while back, on one of my teleseminar calls, I invited some clients to share their stories. They had attended my information empire workshop and had implemented specific strategies as a result. If you were on that call, you would have heard me speak with one of my clients, Gail. During the interview, Gail revealed something very interesting. She said that it was some of the little things that actually highlighted how she valued herself (or under-valued herself).

Gail is a life coach who works with professional and amateur golfers. She helps them to improve their mental game. One of the things Gail realised in coming on the workshop was how many little things she was doing to please clients and other people. She wouldn't think twice of driving out to clients or travelling to a seminar. It wasn't that those were bad things. But when she heard me talking about doing business on my terms, that I ran the workshop in my home town because it was convenient for me, she wondered why she'd never considered that for her business. Gail realised that she had personal beliefs that were undervaluing her business as a result. She realised it was possible for her to work on her terms. She just needed to value her uniqueness and what she was offering her clients.

I love the tag line in the Loreal adverts that say 'Because I'm worth it!' That's what you need to be saying to yourself. Have more faith in your uniqueness.

Developing Faith in your Uniqueness

• Are you pricing your products low because you think that will attract more clients? Is that their true value? Or should they really be at a much higher price level?

• Do you find yourself bending over backwards to accommodate clients? Is that really beneficial to your business or could you be doing things some other way?

• Do you question why people would want to pay to listen to you or buy your products? If that is the case it's a sure sign that you don't have much faith in your uniqueness.

• Do your personal beliefs sometimes make you hesitate to take a step forward in business?

• Is there a mentor or coach you could work with that can help you find your true value as part of your business? Sometimes changing the small things can make a big impact on the way you do business.

You are the first essential element in building your business to greater heights. Your knowledge is unique to you and because of that it has a value. If you question what to charge or if you can really set certain systems in place then maybe it's your beliefs that need changing. Have more faith in your uniqueness. It is on that that you will build the value of your business.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at

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