May 7, 2012

World's Top Three Sports Brands

Second: Reebok - U.S. In 1895, Reebok's founder, Joseph Foster, a British sprint fans, he hoped to have a pair of running shoes with nails. But he was tired of financial and resources, he making a pair of his own shoes and create their own named "Foster running shoes.". In 1900, Foster improve his technology and establish his own business for the local sports fans, offering hand-made running shoes, message is widely disseminated, this running shoe has been generally accepted, and market share leadership position, this "Faust" to give sprint spikes from bringing historic change, with a 50-year extension. In 1958, over time, Foster's is growing continuously, and toward other areas of sports development, starting from their own companies to establish a comprehensive. Originally called the Mai Kerui soccer shoe company, later named Reebok (African antelope). Today, the Reebok has become the first global brand sports shoes.

Third: Adidas - Germany Adidas was founded in 1920 ("ADIDAS" trade mark registered in 1948). Adidas start-up, although only a small workshop-type businesses, but their eyes have been aimed at the world market. Therefore, in the early development of the company, Adidas take the product innovation as new markets' pioneering, the power of increasing brand awareness. "Function first", "to the athletes the best" is the corporate brand development principles. Adidas founder Adi Dassler not only track and field athletes and sports enthusiasts bit. He is a bit respected technology, quality and passion for innovation of entrepreneurs and inventors, too. Adidas sport shoes production process in Many technological breakthroughs were achieved by him, and he has won 700 patents. Meanwhile, the Adi Dassler sports shoes produced the world the field of the pioneers. In 1920, Adi invented the world's first with a pair of training shoes, Adidas, under his leadership the birth of the world's first pair of skates and plastic casting football spikes happened. The most prominent of the three associations about Adidas concept:"fashion, modern and cool."

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